There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services?
But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception.
You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps. Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage. These are the top categories that people turn to their smartphones for. Logically, it makes sense.
People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis.
However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet.
Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps. There is one thing that remains consistent across the board for each of these countries. Beyond digital media time, the younger millennials — those 18 to 24, that is — are just heavily using apps in general.
They spend more than 3 hours per day in apps, compared with 2. Other age groups show little interest in new apps, with only 37 percent of those 35 to 54 having interest in new and interesting apps, for example. Preferred business communication methods for global smartphone users Mobile streaming usage frequency worldwide , by country.
App Store and Google Play mobile game downloads worldwide Global year-over-year change in mobile app opens , by vertical. COVID impact on time spent on at-home mobile activities worldwide More interesting topics Related topics.
Mobile app monetization. Go to report. Contact Get in touch with us. We are happy to help. Vianny Gutierrez-Cruz. Sales Manager — Contact United States. Ziyan Zhang. Customer Relations — Contact Asia. Kisara Mizuno. Tap on it when it appears in the search results, and it will take you to the download page. Sensor Tower is an external resource you can use to check how many times an app has been downloaded.
However, the success of the platform leads one to believe that their data is not wide off the mark. Note: Take notice of the icon next to the application names in the screenshot above. Those with the Android icon belong to the Google Play Store while the ones with the Apple icon are applications you can download in the Apple App Store.
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