If you keep up with these metrics, you would know how to keep the users engaged with your apps. In , the surge of apps in the market has been more than usual- but people are bored easily, so gaining retention has been especially difficult this year for the app owners. So if your app does not perform well, has glitches, bugs or UX flaws, people will most likely churn.
See, no app is perfect- even the finest apps have bugs now and then, but it is your responsibility to identify those errors, have the problem resolved, come up with new updates and versions of your app to improve the performance and user experience. Essential apps are the apps the users require from time to time- it can vary from daily to weekly to even monthly use- but their usage is required, people depend on these apps.
So here are the apps users cannot live without. If you get a closer look into the list- it makes sense. Most of the users who find these apps essential are between 16 to Here are the statistics of the average hours spent on apps per month by different age groups. There are clearly some download and usage differences between Apple and Android apps- because the users are different. Yet, Apple users tend to spend more on apps- both for paid apps and in-app purchases. While most of the Android users prefer free app or in-app purchases.
When and where are people using their mobile apps? Here is the data. As the enduring popularity of YouTube proves, there is probably nothing in the world closer to a universal language than short video clips that can be easily digested on a mobile device.
The popularity of online radio stations portrays that some form of traditional music listening is still popular. Like everything else, app usage patterns change location-wise. Japan and China have the highest average number of apps installed on smartphones. But it is worth noting that the usage of apps is not as high.
India has the second-lowest number of apps installed on smartphones on an average after Mexico, but India has the highest number of apps used per month in the world. So if Indian users download your app, the chances of your app being used regularly are much higher. While the highest average app usage per minute is dominated by South Korea, which surprisingly ranks the second-lowest in-app usage per day.
This data is encouraging to anyone who owns a mobile app or is planning to build or publish one. But it is important to remember that with the boost in mobile app growths, there has been another steep added into the already brutal competition of apps. To survive and thrive in the app market, it is important to respond to and solve errors at the earliest and keep evolving, updating.
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How to make Dropshipping a Success in ? Top 10 Dropshipping Tips for Beginners in Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2. But tablet usage is starting to catch up with smartphones.
People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app.
This could be a category that tablets will continue to control in years to come. While tablets may not be as popular as smartphones, they are used for specific purposes.
If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced. Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well.
As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses. In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps.
There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share. Mobile apps are part of our daily lives. Even though mobile usage and penetration are at an all-time high, every piece of data that we analyzed shows we are still trending upward.
This is encouraging for anyone who has a mobile app or plans to build one. So use this guide as a reference to help you understand the mobile app industry from a download and usage perspective.
Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. What metrics are you tracking to measure the usage statistics for your mobile app?
Sign in. Users need to download your app. Users need to use your app. The Apple App Store has 1. There are 2. The average smartphone owner uses 10 apps per day and 30 apps each month.
Global Downloads People all over the world are using smartphones and tablets. Free vs. The above graph is based on a research from Statista as of September Google Play vs. App Store Downloads There are to places where the overwhelming majority of mobile users are downloading apps. I expect to see these trends continue in Most Popular App Store Categories In order for your app to be successful, you need to understand what consumers want.
The gaming category dominates the App Store. Why is this happening? Tools — Mobile App Retention and Churn As you just learned, app usage is not guaranteed after a download. What does this mean for you and your app? Mobile App Usage by Age Technology usage varies by generation. Mobile App Usage by Device Not all mobile usage is created equally.
Smartphone App Usage Digital content can be consumed from so many devices. Smartphones vs. Tablet Usage While tablets may not be as popular as smartphones, they are used for specific purposes.
Mobile App Usage by Country Like nearly everything else, behavior changes by location. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Tweet Share Learn more.
App downloads. Game downloads. Number of downloads.
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